Anchor Your Price
Sell Without Selling
Have your next sales conversation end with the prospect asking how to pay!
A 1 hour live online masterclass with the companion workbook. On-demand and VIP experience also available.
Presented by Ant Hodges, author of Simplify The Funnel® - Pick the option that works for you below.
Next Live Online Masterclass - May 12th, 2026 - 11am Pacific / 2pm Eastern / 7pm UK
00
DAYS
00
HOURS
00
MINS
00
SECS
The Shift This Masterclass Creates.
This is not a theory class. It is the same approach I use in my own business and teach my private clients. By the end of the training, you will know exactly what to do differently on your very next sales call.
A pricing approach that reflects what you actually deliver - real results
Stop pricing the work. Start pricing the payoff. Walk away with a number you can quote without flinching, and a payment structure that rewards action.
A conversational sales framework that feels like coaching rather than pushy sales
The seven-step Selling Without Selling™ framework I have been using since 2016. Same one that turned a coffee break conversation into my first paying client.
The five mistakes quietly costing you sales
Talking instead of asking. Skipping the payment question. Apologising for the price. Discounting at the first objection. Each one with the fix.
A workbook you actually use
Fifteen pages of structured exercises. The Mirror Test. The Pricing Reset. Your own seven questions in your own words. Use it during the masterclass and on every sales call after
The problem is not your offer. The problem is not your expertise. The problem is that nobody has shown you how to anchor in your price and have the kind of conversation that ends with someone asking you how to pay. That's what this masterclass will teach you.
HI, I'm Ant Hodges.
I have spent 20+ years working with online business owners, experts and creators on simplifying their marketing and growing real revenue. I wrote Simplify the Funnel®, host the Less Is the Strategy podcast, and coach a handful of private clients each year.
The Selling Without Selling framework you are about to learn is the same one I have used in my own business since 2016. It is the framework I teach my private clients. And it is the same approach I use on every sales call I take today.
This is not theory I read about in a book. This is the work I do every week.
GET ACCESS TO THE MASTERCLASS
Simple to start. Fast to move.
Four stages. No lengthy onboarding. No months of strategy before anything happens.
Discovery Call
A direct conversation — no pitch deck, no slide show. Just honesty about where you are, what you've tried, and whether this is actually the right fit. You leave knowing exactly what working together would look like.
Simplify Day
One full day, in person. We go through everything — what's working, what's wasted, and where your revenue actually connects to your marketing activity. You leave with absolute clarity on what stops and what starts.
90-Day Sprint
Your Simplify Plan — built in plain language, broken into months and weeks, and presented to your team. Not a document. A working plan your whole business can read, follow, and update in real time.
Execute & Iterate
Your marketing runs — without you in every meeting. Regular sessions, visible progress, fast implementation, managed in 90-day sprints. You check the dashboard. You see what's happening. You don't have to ask.
A retainer where I only win if you win.
Most fractional CMOs get paid the same whether your revenue grows or not. That's not how this works. Part of how I'm paid is tied directly to the growth we create together.
.
A monthly retainer that's fair
You pay a monthly retainer to cover the ongoing engagement - sessions, hub, WhatsApp support, and everything in the plan. Priced to reflect work, not to pad a fee.
.
A 15% performance element tied to growth
At 12 months, we measure the revenue growth against where you started. A 15% percentage of that growth is the performance fee. Your retainer already counts toward it.
.
The fee only applies above the retainer value
The performance fee kicks in on growth above a set baseline. If the revenue we generate together doesn't exceed the retainer value, nothing extra is owed. You don't pay twice.
.
Full alignment from day one
This structure means both sides are working toward the same number. There's no incentive to run meetings that go nowhere. The only win that matters is yours.
You'll find out exactly how this is structured on the discovery call - including what the numbers look like for a business at your revenue level. There are no surprises. Everything is laid out before you commit to anything.
"I only win big if you win big."
See how the numbers work for your business on a 20-minute call with Ant. Complete an initial application and book a call. Click below to get started.
Apply to Work Together
Is Ant's Fractional CMO service right for you?
This is for you if...
- You're a B2B company doing $5M–$50M in revenue
- You're in professional services, consulting, coaching, or B2B SaaS
- You have a marketing team but no one setting strategy
- You're ready to simplify and move fast
- You want visible progress, not invisible strategy
This is NOT for you if...
- You're pre-revenue or under $5M
- You want an agency team to run everything for you
- You're not prepared to stop doing things that aren't working
- You want 47 metrics tracked every week
- You need someone full-time, in-office, and available every day
Every month you stay in the position you are in right now, is an expensive month.
Not just in money. In time. In decisions that shouldn't be yours. In campaigns that don't move. In a team waiting for direction that isn't coming.
The businesses that pull ahead aren't the ones with the biggest marketing budgets. They're the ones that got clear, got focused, and started moving. Most of your competitors are still stuck in the same cycle you're in now. The gap is there. But it doesn't stay open.
This isn't the cheapest option. It's the most effective one. And it's designed for founders who have decided that the cost of doing nothing is higher than the cost of doing this right.
Ready to find out if this is the right fit?
Start with a short application. Tell me about your business, your challenge, and what you've already tried. If it sounds right, we'll book a call and go from there. No pitch. No pressure. Just an honest conversation.
Book a 20-Min Discovery Call
